Kinetic Electrical South

The Challenge

Kinetic Electrical South came to us wanting to generate more leads for heat pump supply and installation across Southland. They had never run digital ads before but knew they needed a better way to consistently attract local customers—especially heading into the colder seasons.

The Approach

We kicked things off with Google Ads, targeting high-intent search terms related to heat pumps. Performance started strong, but over time cost-per-lead increased and search demand fluctuated. To keep leads flowing, we layered in Facebook Ads to capture demand earlier in the decision-making process.

We also built a dedicated landing page tailored to heat pump enquiries, including a detailed form to help filter out tyre-kickers and prioritise quality leads.

What we did:

• Launched Google Ads focused on local heat pump searches
• Introduced Facebook Ads once Google performance began to taper
• Created a clean, conversion-focused landing page
• Developed a custom enquiry form to improve lead quality
• Gradually scaled the ad budget from under $500 to around $1,000/month

The Results

• Kinetic now receives a steady stream of qualified heat pump leads
• Meta ads quickly became a strong performer, keeping cost-per-lead manageable
• The business is consistently booked out in the heat pump department
• The enquiry form helped reduce admin time by filtering out low-intent leads